Over the past 20 years we’ve seen how a custom water bottle promotion can make a marketing campaign shine. They’re useful, reusable, and offer constant brand visibility. However, the effectiveness of a water bottle promotion depends on thoughtful selection and design. Here are five tips to help you choose a custom water bottle that achieves your marketing goals.
1. Pick the Right Bottle for Your End Users
Different people have different needs. Outdoor enthusiasts may prefer insulated stainless-steel bottles, while students or event attendees might favor lightweight Tritan or BPA-free plastic water bottles. Office workers may really like glass water bottles for their workspace. Understanding how and where your audience will use the bottle ensures it becomes part of their daily routine that showcases your branding.
2. Look Past Your Budget
Once you nail down who your custom water bottles are meant for (see #1), you need to compare their needs and wants to your budget. If you’re planning a fancy gala, you don’t want to buy a cost-effective squeeze bottle. Even though that’s what you budgeted for, it’s just not going to fit the bill, and could even be off-putting to attendees (and subsequently, your brand). Make sure that the amount you’re budgeting makes sense for the campaign as a whole.
3. Prioritize Functionality and Convenience
Features like straw lids, easy-carry handles, wide mouths for cleaning, or insulation for temperature control increase the bottle’s usefulness. The more convenient the bottle is, the more often it will be used—and the more exposure your brand receives.
4. Lean In To Branding
Your logo should be designed to fit the constraints of the imprint area. Have a small area, Keep the artwork simple and bold. Considering a water bottle with a full color wrap? Get creative with messaging and graphics to maximize the impact. If you choose a higher end bottle, think about laser engraving for a classic, upscale look. We can help tailor your artwork to make the most of the bottle you’re buying!
5. Connect with Bulletin Bottle (of course!)
We can walk you through your entire custom water bottle project—from conception to sourcing to purchase. We have more than 20 years in the industry, and we love sharing our expertise with our clients. Plus, we hand pick all of the bottles on our site, so we really know our stuff!