Say Hello to Viva Magenta: Pantone’s Color of the Year!

The new year is here and with that comes Pantone’s new Color of the Year for 2023! Each year they choose a new color that they believe encapsulates the energy and vision for the year ahead. And this year they did not disappoint with Viva Magenta! This bright and bold color choice is perfect of the upcoming year ahead!

The company describes this color choice as bold and fearless in a post-pandemic digital world. This expressive red is inspired by nature and the real world around us, showing strength and resilience. How fitting as we all are navigating the post-pandemic world! They also say that this color is inspired by the red of cochineal, which is one of the most precious dyes in the natural dye family. This color of strength is perfect for bold projects in the months ahead! Such great energy as we move through another busy and eventful year.

Pantone refers to this colors as “a new vision” and we couldn’t agree more. It’s deeply rooted in nature but with a fresh twist of energy! This color is a great way to create something that will stand out from the rest and add a unique flare to your promotional products. As we begin to plan our projects for the new year, let’s take a look at some products we are loving that come in red.

H2go Chroma Aluminum Bottle – this bottle comes in a bold red color (among other beautiful and bright color choices) and also offers full color printing! So your logo or design have all the color and flare you want.  It also comes in some neutral colors if you want to leave the cold colors to the logo itself!

Slim Tritan Water Bottle – Another great option that comes in red! This Tritan bottle is sleek but budget-friendly and has an easy screw-on lid. This bottle is so versatile and is built to last no matter what the new year brings!

Camelbak 25oz Chute Mag Tritan Renew Bottle – If you’re looking for a retail brand that your audience will love, this Camelbak bottle is just the one. It comes in 5 different colors (red included) and is a tough bottle that great for employee gifts, retail stores, thank you presents, and so much more.

These are just a few of the awesome water bottles we have in red. Shop them all here! Red not your thing? We have lots of bottles with pink color options available. The next best thing! Magenta is in the red family and could be the very color you’ve been looking for. Shop them all here.

We’re so excited to see all the new custom promotional products that are created with Pantone’s new color of the year! If you want to read up on last year’s color, check out our blog post here.

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