In the past, many companies could describe their promotional products strategy as, well, nonexistent. Colloquially called swag, branded promo merch was literally Stuff We All Get, aka whatever we can put our logo on for cheap. Well, those days are largely behind us (thankfully!).
For years we have approached promotional merch with clients as filling a need, solving a problem, or being useful. And companies are finally wising up to this! Branded merch is one component of an overall marketing strategy that deserves to have a seat at your planning table.
Here are five branded promo merch trends we think will continue into 2026:
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When it comes to custom promotional products, there’s more than just style and function to consider—where a product is made matters, too. If you’re looking for high-quality, ethical, and eco-conscious drinkware options, 
Summer is the season of sunshine, adventures, and thoughtful gifting! Whether you’re thanking clients, surprising employees, or planning summer events, 
With summer just around the corner, outdoor events, festivals, company picnics, and sports tournaments are in full swing. Keeping attendees hydrated is essential, and what better way to do that than with custom 
As the spring and summer months roll in, so does festival season! From massive multi-day music festivals to intimate outdoor concerts, these events draw thousands of attendees who are looking for great music, unforgettable experiences, and useful merch to take home Enter: Promotional Water Bottles! 
In today’s world of promotional products, companies are constantly searching for items that provide value, functionality, and long-term brand exposure. 
In recent years, BPA-free water bottles have gained significant popularity, with consumers and businesses alike prioritizing health, safety, and sustainability. But are BPA-free water bottles truly safe? And how do they compare to other options? 
HydroJug tumblers have become a go-to choice for those looking to stay hydrated in style. Known for their durability, sleek design, and impressive capacity, these tumblers are perfect for everyday use, whether you’re at the gym, in the office, or on the go. But if you’re wondering, “Where can I buy a HydroJug tumbler?”—we’ve got you covered.
In the world of drinkware, Owala tumblers are quickly becoming a favorite among consumers who want high-quality, stylish, and functional hydration solutions. With their sleek designs, innovative features, and impressive durability, Owala bottles are more than just a trend—they’re a movement toward better hydration and sustainability. And now, your business can tap into this growing demand by offering custom Owala tumblers featuring your logo, brand colors, or design! 
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