Many of us, if not all of us, are already aware of the movement against single-use plastics and plastic bottles. Sustainability and eco-friendly initiatives have taken hold within a lot of different industries and demographics as consumers trend towards reusable alternatives. Although a lot of people are changing their habits and working to avoid single-use plastic, the issue of single-use plastic consumption, specifically plastic bottled water consumption, is extremely pressing. Let’s talk about it!
In 2016, bottled water out-performed soda for the first time in the United States. This marked a significant shift in purchasing habits and trends. More people were looking to make healthier beverage options and started to grab a water bottle instead of a sugary soda. Although this may be a healthier option for consumers, it’s not necessarily a healthier alternative for the planet. In 2020, Americans purchased a record 15 billion gallons of bottled water. This is a 4.2% increase from the previous year. Clearly, the United States consumes a huge amount of bottled water. And these numbers have only gone up. The past year, the global bottled water market was valued at $301.7 billion, and it’s projected to hit $515.3 billion by 2031. This is an incomprehensible number of plastic bottles.
Clearly there is still an incredible amount of opportunity for reusable water bottles to take market share. From a business perspective, it would be unwise to overlook this opportunity to create something not only unique in branding but extremely needed and desired within multiple industries and demographics. From a sustainability perspective, one might read those statistics and feel an ethical pull to create a more sustainable alternative for their audience.
Single-use plastics are used in almost every single industry, so take a look at where single-use plastics are being used in your office, school, home, and daily life. Reusable water bottles are a great, easy starting point in the quest to reduce and eliminate single-use plastic consumption, while also being a smart marketing move in order to share your message with the world.
We have a wide range of water bottles to fit your organization’s vision. Shop around our site to browse through different styles, and be sure to reach out to our team with any questions you have!