Have you heard of Michelle Obama’s Drink Up initiative? Well, it launched about a year ago as a collaboration with Partnership for a Healthier America and promotes water consumption with kids.
Of course, we think this is a powerful, positive movement. BUT organizers have joined forces with the American Beverage Association to help get the message out and make water “hip” with America’s youth. Do you see the problem? If you guessed that tap water isn’t a product offered by the American Beverage Association, you’re right.